Understanding the Minimum Viable Product


“The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.” – Seth Godin (Linchpin)

A term heard a lot in the startup world is “minimum viable product.” The “Lean Startup” model uses it as a foundation of its system. Simply put, the MVP is

the product with just the necessary features to get money and feedback from early adopters.

Welcome to The Startup Register and our minimum viable product. Version 1.0 if you will.

Two things differentiate this publication from others. First is the content matter. We’re all about startups. The American economy is changing. We’re still transitioning from a manufacturing society to one of information and services. We’re going to see more and more people give up working for “the man” or simply choose not to work for him. This publication is for those people.

Business magazines and financial newspapers write about startups. But they write about the ones that have received rounds of funding, that are shipping finished products, that have employees. We want to write about the people who may not have gotten to that point yet. We’ll write about the dreams and dreamers, the solopreneurs, the business starters.

We’ll write about tips and strategies for starting a business. So much focus is placed on tech companies, but simple, profitable businesses get started all the time. Restaurants, coffee shops and dry cleaners may seem like boring businesses in comparison, but they are the passion of the owners behind them. We want to embrace that.

Scalability is another term you’ll hear in the startup world. Venture capital investors love businesses that are scalable. Software is a great example of a scalable product. Once it’s made, it can be sold over and over and over again. The web adds scalability to this enterprise as anyone can read and learn from it, but our scalability is in geography. To begin, our focus will be on Utah startups. Events, in person education opportunities and business/owner profiles will be Utah-centric. If this MVP succeeds and we get feedback to expand, we will. If it doesn’t, hyper-local journalism is still an option.

The second differentiating factor of this publication is the directory feature. It allows any business to self-publish a profile to this site. I couldn’t move forward with this project without it. In true MVP fashion, it’s not exactly what I want yet, but it is highly functional. Business startups want to get the word out about their idea wherever they can. This profile serves as a reference where they can provide key business information, publicize their website and update their needs/wants. Just fill out the form, upload a logo or photo and hit submit. The profile instantly publishes and it can be edited in the future if the profile changes. It’s not pretty. It’s MVP.

As this site grows, we’ll be adding more functionality to include press releases, a calendar of local business events and local business education meetings. 

Again, welcome to our startup publication about startups. Feel free to leave your feedback in the comments.

Nigel Swaby

About Editor

Another free startup business profile brought to you by The Startup Register!

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