The platform has been developed with the unique needs of the Chinese digital ecosystem in mind. It allows SMEs and enterprises to realise their full potential in the Chinese market by:
- Removing the technical barriers usually associated with building a website that can be accessed behind the Great Firewall
- Making it easy and affordable to create a Chinese website and landing pages optimised for local requirements
- Providing marketers with an in-depth analysis of their website’s performance across all four major Chinese search engines
- Enabling organisations to optimise their digital marketing efforts and benchmark their results against key competitors
- Setting up and managing their social presence in China through WeChat.