Pitch Camp, a venture created by the Startup Register, held its first event on May 13th. The purpose of the event was to teach early stage entrepreneurs how to craft a one-minute pitch to enter competitions like Shark Tank and StartFest Madness.
The event also attempted to put entrepreneurs in the same room as organizations that could help them. In the venture capital world, a lot of focus is placed on software technology companies.
Attendees included product companies, software companies and even a medical non-profit.
Located at Salt Lake’s Holodeck, Pitch Camp was led by Austin Craig, founder of the Pocket Film Fest. Man Lang of LDD Partners shared how her company can help early stage startups, especially product companies.
Rob Gallup of Boom Startup discussed the characteristics venture capitalists look for when considering investing in a startup. He also discussed Boom Startup is actively seeking Education Technology companies for their next cohort.
One of the longest portions of the workshop was a presentation on branding from Theory Brand Agency. Jolene Smith discussed how important branding is even for early stage companies. Developing a logo and a consistent look and feel on websites, print and social media can make a company stand out to investors and customers alike. Austin Craig commented startups should “create a logo when you want strangers to take you seriously.”
The event ended after a hands on workshop led by Gallup and Swaby where attendees received feedback on their pitch, learned additional tips and presented in front of the group.
Pitch Camp is planning another event in June to help StartFest presenters get feedback on their four minute pitches.